Passion Inc. is an event promoter who has stood since August 17, 2004. Michael Tan as the founder of Passion Inc. so loved the world of entertainment, specially the world of singing, modeling and disc jockey(DJ). With perseverance and confidence are very high at that time, several events starting with small-to large-scale piloted one by one. PASSION Inc.'s motto is " THE WORLD OF ENTERTAINMENT " means PASSION Inc. is the place or its container for in all fields of entertainment and is dedicated to the true entertainer.

                    In 2008, PASSION Inc. founded the disc jockey (DJ) management of five female DJ from Jakarta, Bali and Bandung to the genre of progressive, electro, house, Dutch-house, R n B, Hip hop, and Mashup.

                    Michael Tan saw the potential for entertainment from Asia darting forward and can even compete with the artist - a Hollywood actress mainly from China and Hong Kong. Thus in 2009, PASSION Inc. brings the first china artist in Surabaya is ZI XU "China Idol 2007" and in 2012 make the first Oriental JAZZ singer to perform in Indonesia with Stella Zhang as the singer. Starting from there seen the enthusiasm of visitors and start there PASSION Inc. make the event - the event international DJ talent and Singer from China and Hong Kong.

                    PASSION Inc. has worked with top artists and DJs such as: Crown King (Canada), ZI  XU (China), Wang Yi Jing(China), Chen Buo Jun (China), Stella Zhang (China), AB THREE, TOFU, Glenn Fredly, Marcel, Rio Febrian, Maliq d'Essential, Warna, Astrid, Tompi, Judika, Alexa Key, DJ Youdai (China), DJ Zaky (Hong Kong), DJ Hau (Hong Kong), DJ Tung (Hong Kong), DJ Tung (Hong Kong), DJ Noizz (Hong Kong), DJ David Lam (Hong Kong), FDJ Verly (China)  and almost all the TOP DJs in Hong Kong and Indonesia that we can’t name out all of them    

                    Thanks to the grace of GOD ALMIGHTY, and support from friends of PASSION Inc. has been running more advanced and have perfect vision and mission for the entertainment world.